Styling & Creative Direction

Juxtaposing elements and infusions of local culture inspired by high fashion editorials.

For Who We Are Avurudu 2022 Campaign, I really had my heart set on using a dark skinned model. Growing up, I never got a chance to be a flower girl in a wedding, an angel in a play or a fairy in a ballet. I was never picked over a light skinned girl, as she was always deemed prettier than me because she was fair.

I've always been vocal about this issue, and I am so grateful to be able use my work to make a statement and hopefully a change...that dark skinned girls are not only beautiful inside, but on the outside too.

This is to all the girls. May you know how beautiful, bold and loved you are. Keep shining.

Model: Sonali Rodrigo | Sari Draping: Judy Chandrasekera | Visuals: Himansu Perera

For this campaign, I really wanted to dress the male model in a Saree. I wanted to make a statement about masculinity (and femininity) and what it meant to me; that one does not necessarily always have to be defined by the external - be it their choice of clothing or the situations around them. But that identity, security and self worth comes from within ✨ This is dedicated to all the strong, secure men I know, who don’t give a toss about exteriors. 

You inspire and give me hope 💜

Model: Arjun | Saree Draping:  Judy Chandrasekera | Co-styling: Tharushi Guneratne | Visuals: Himansu Perera

The fullest expression of yourself. Wear it with Pride.

Model: Ashanie Hewawasam | Visuals: Himansu Perera

A pairing of contrasting, disparate elements in terms of styling. A sense of movement and flow was also a key element in this 2021 Campaign.

Co-styling: Tharushi Guneratne | Graphics: Himansu Perera

Who We Are's Sinhala & Tamil New Year Campaign 2021 (Avurudu). Inspiration was Frida Khalo. Lush, tropical foliage and island flora meets slow fashion.

A series of lifestyle shots featuring Who We Are product. 

Co-styling: Tharushi Guneratne | Graphics: Himansu Perera 

The annual Embark Calendar is one of my key projects as Creative Manager for the brand. The Calendar for 2022 is out now and here's a sneak peek! This time I worked with a local supplier to create one-of-a-kind art pieces that were cute, trendy and most of all, dog-friendly!

Concept for 2019 was titled Bursting With Love. Visuals were filled with confetti and of course, doggies! My favorite Calendar theme, to date.

All proceeds from the sales of the Embark Calendar go towards improving the lives of Sri Lanka's Street Dogs. Visit www.embarkpassion.com for more. 

Graphics: Himansu Perera

My first Embark Campaign in 2015. Here's To Love was inspired by the movie, Marley & Me. Layout and concept was drawn from the film's poster.

Graphics: Ravi Karunasiri | Photography: Aki Peiris

Styling and art direction for a series of Embark fashion campaigns over the past 6 years. 

Graphics: Himansu Perera

Annual Valentine's Day Campaigns (2020 & 2016) for Embark featuring rescued Street Dogs and Pups. It's worthy to note that all the paper hearts in the 2016 Campaign were hand cut by me. A true labor of love!

Graphics: Himansu Perera

Campaign for Odel PLC. Celebrating 25 Years in Fashion Retail featuring a cross-section of employees; from buyers and fashion designers to security, store mangers and visual merchandisers. 

Graphics: Ravi Rarunasiri | Photography: Aki Peiris

Creative concept for Naomi Rajaratnam's show, Grace & Glory in 2019. 

Graphics: Naomi Wijemanne 

Creative concept for Naomi Rajaratnam's show, Resurrection in 2017. Idea was to give a sense of fluidity and movement using typography. 

Graphics: Naomi Wijemanne | Photography: Vasyl Nykolyshyn